Silver x2
Bronze x4
Círculo Creativo 2024
Silver x2
Bronze x2
Clube de Criação 2024
GoldDuring the Spanish invasion we adopted a word that might seem inoffensive but with a great submissive connotation that has nothing to do with Mexicans potential: MANDE = boss me around.
We had to make more than 129 million Mexicans question themselves the power that words have upon our mentality by asking them: why does a country that it’s doing great things have to keep using a word like mande?
Our proposal was simple: change a letter, change the history, from MANDE (boss me around) to MANDO (I’m my own boss), a “simple” change that aimed to put things into its right place.