The One Show - Shortlist OOH
The One Show - Shortlist Print & Promotional
Lürzer’s Archive
The unstoppable growth of artificial intelligence is acknowledged, but it still relies on human input. Librerías Gandhi, a Mexican bookstore dedicated to promoting reading for over 50 years, conducted an experiment with A.I.
They provided the platform with the opening lines of famous literary works and were amazed at the impressive images it generated without even reading a full page. This experiment highlighted the unmatched power of a reader's imagination compared to any artificial.